Clay Club Guidelines

For Club Leads and Co-Hosts

What a Clay Club is

A Clay Club is a local, recurring gathering for people building, learning, and thinking about GTM Engineering and Clay. The goal is simple: create a room where practitioners meet collaborators, learn something useful, and leave with one to three relationships they want to continue.

Clay Clubs are not field marketing events. They are not product demos or sales dinners. The community is the product. Everything else serves that.

The quality bar

Interactive by default. Great formats include live builds, co-working sessions, breakdowns, structured debates, peer showcases, and workshops. Panels and one-way presentations work only when tightly designed. Default to participation, not performance.

The room is the product. You are responsible for curating who is in the room, briefing anyone presenting, including quieter voices, and keeping the energy moving. A full room with low energy is a failed event.

Intimate over large. A 20-person room where everyone talks is better than 80 people watching. You can cap your event. You should.

IRL should feed URL. Every event should create a thread in the Clay Slack community — a place for the people in the room to continue the conversation, share the templates they discussed, and stay in touch.

Host commitments

  • Run at least one event per quarter
  • Collect post-event feedback (a four-question survey, not a production)
  • Send a brief recap to the Clay team after each event
  • Maintain an average NPS of 8 or above — but know that NPS is one signal, not the whole story
  • Graduate your chapter from Clay-supported launch to self-sustaining local community over time

What Clay provides

  • A listing on the global Clay Clubs calendar
  • A community in the Clay Slack where your chapter can live online
  • A host guide with format templates, a checklist, and contractor contacts for setup and AV
  • Free Clay credits to offer your attendees
  • Access to the host network and peer group of other Club Leads

What Clay expects

Partners may contribute venue, food, or budget — but Clay Club branding stays tied to the host and these guidelines. The community comes first. Sales, CX, Product, Events, and Talent teams can all benefit from a healthy Club — but none of them get to extract from it.

If the experience is not meeting the quality bar, Clay will offer support before acting. If it doesn't improve, we'll find a new lead. That's not punitive — it's protecting the room for everyone in it.

Code of conduct

Clay Clubs follow the Clay community standards: welcoming, non-extractive, spam-free. No unsolicited pitches in the room. No recording attendees without consent. No using the guest list for outbound. Violations are handled by the Clay community team.

If something happens at your event — a conflict, a safety issue, anything — contact the Clay community team immediately. You don't have to handle it alone.

These guidelines are intentionally short. The spirit matters more than the letter: run a room worth coming back to.